Google Analytics 4 launches with AI-powered insights, deeper integration with Google Ads, cross-device measurements, and more granular data controls (George Nguyen/Search Engine Land) –

George Nguyen / Search Engine Land:
Google Analytics 4 launches with AI-powered insights, deeper integration with Google Ads, cross-device measurements, and more granular data controls  —  The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data controls.

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