Holiday shopping — especially on Black Friday — is going to be a lot different this year. That’s because many consumers remain hesitant about being in the midst of in-store crowds during the middle of a global health pandemic. In fact, 60% of shoppers say they plan to buy most of their holiday gifts online, according to the National Retail Federation’s (NRF) annual holiday survey. As a result, retailers are revamping their approach to holiday sales in an effort to entice shoppers to spend (more) while limiting any potential exposure to COVID-19.
We spoke with several smart shopping experts to find out what kinds of changes consumers can expect to see. Here’s what they had to say.