MrBeast said last year that he wanted a way to invest in up-and-coming creators, help them blow up, and get a cut of their business in return — and today, he’s announcing a plan to do just that.
The hit YouTuber, whose real name is Jimmy Donaldson, is launching a $2 million investment fund that will offer creators up to $250,000 in exchange for a stake in their channels. The fund is part of a new company called Creative Juice, in which Donaldson is an investor, and which was announced this afternoon in The Information.
“We’re gonna make sure we find [creators] that actually need a giant cash inflow and aren’t just trying to go buy a Lamborghini,” Donaldson told The Information.
Juice is going to change so much you guys don’t even…