A First in Latin America: Google Launches ”Startup School” Program in Mexico – Nicholas Say

Google has announced the launch of its “startup school” program in Mexico, its first edition in Spanish and in Latin America.

The program is aimed as boosting the innovation, growth, and development of startups in Latin America’s biggest economy. By taking advantage of Google’s online training programs, founders and teams gain access to valuable lessons, tools, and skills to improve their projects.

Google’s Startup School started back in 2020 with an English version available to multiple startups around the globe. This new edition reflects the interest of the company to actively invest in the development of startups in Spanish-speaking countries.

While the program is expected to expand to other Latin American countries, at this time registrations are only open for Mexican entrepreneurs interested in participating. Those who participate in the program will participate in multiple modules focused on the use of Google tools to improve growth.

Before 2020, no Mexican startup had reached a valuation of more than a billion dollars.

However, one year later, the company has now produced three unicorns across different industries: Kavak, a used car sales platform; Bitso, a cryptocurrency exchange; and Grupo Bursátil Mexicano (GBM), a house brokerage platform.

With 11 online classes of 1.5 hours each and an intensity of 1 class per week, the program will start on July 26th of 2021.

Some of the tools that will be included in the program are Google Cloud, Ads, Search Analytics, Data Studio, and many others, all of them focused on applications by startups.

Google has also created several other programs aimed at startups, with the “Black Founders” and “Women Founders” accelerators being the most popular and well-known.

While no such program has been announced for Latin American countries yet, the company has shown an increasing interest in the region over the past years.

With the Mexican and Latin American startup scene growing at a quick pace, Google’s initiative is sure to help boost the ecosystem by providing entrepreneurs with valuable support and insights into the industry.

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