TikTok launches Spark Ads, an ad format that allows brands to sponsor already published posts with the post creators’ approval, potentially cutting out agencies (Ilyse Liffreing/Ad Age) –

Ilyse Liffreing / Ad Age:
TikTok launches Spark Ads, an ad format that allows brands to sponsor already published posts with the post creators’ approval, potentially cutting out agencies  —  Spark Ads allows brands to tap into pre-existing influencer posts, cutting out the middleman

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