TikTok touts two studies that show around 75% of its users discover artists on the service and around 67% seek out songs from TikTok on music streaming services (Geoff Mayfield/Variety) –

Geoff Mayfield / Variety:
TikTok touts two studies that show around 75% of its users discover artists on the service and around 67% seek out songs from TikTok on music streaming services  —  Unless you’ve been sleeping as long as Rip Van Winkle, you know TikTok has become the new big man on music’s campus and a catalyst for pop culture.

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