Ford and GM working toward settlement over the term ‘Cruise’ for hands-free driving – Kim Lyons

An autonomous Cruise vehicle in San Francisco | Photo by Andrej Sokolow/picture alliance via Getty Images

Ford and General Motors told a federal judge they’re planning to settle a trademark battle over the term “Cruise” to describe hands-free driving. Attorneys for the automakers said they’re working out the terms of the settlement and asked the court for a conditional dismissal. The two sides will report back within 60 days if they’re unable to come to an agreement.

Ford announced BlueCruise as the name for its hands-free driver assist feature in April. The legal skirmish began in July, when GM filed a trademark infringement lawsuit claiming that the name BlueCruise was too close to its autonomous vehicle subsidiary Cruise, as well as Super Cruise, the name of the hands-free driving tech GM introduced in 2017. GM said in its complaint…

Continue reading…

Read More