Like many geriatric millennials, I was slow to come around to TikTok. As Joan Didion once wrote about New York, it struck me as a place for the very young. But last summer I began freelance recipe development for a French food media company, a gig that required keeping tabs on the latest cooking hacks and trends bubbling up on social media. Hand forced, I finally downloaded the app, but strictly, I told myself, on a lurking basis.
To wade through the ocean of content on TikTok, an app with more than 1 billion monthly users, I began with the hashtag pages, where you’ll find the most popular videos relevant to a particular topic. It was near the top of the #waffle page that I stumbled upon creator @peachyslime.