Every year in the fall, I find myself anxiously awaiting the color trend reports for the following year. There’s just some sort of low-key optimism that comes along with the announcement—the anticipation of new things to come in just a few months, and the comforting promise of change on the horizon.
Sure, the color trends could be taken at face value—corporate-picked hues selected to influence what shades all our favorite clothes and home accessories will be cast in in the following months—but they can also mean much more than that. In the past several years, companies like Pantone, Benjamin Moore, Sherwin-Williams, and more have used the palette as a porthole to a wider conversation about our world at large. Seen that way, the colors chosen as the following year’s trends are no longer just colors—they’re the physical embodiment of our conversations, our ethos, the times we live in.