When Ingrid Carozzi, founder of Redhook, Brooklyn-based floral design company Tin Can Studios, is working with clients like Vogue, the Queen of Sweden, and designer Carolina Herrera, it’s usually for extravagant events with impressive large-scale installations. Think hundreds of blossoms cascading from the ceiling over a candlelit dining table, undulating vines that snake up structural columns in an event space, and huge budgets. But even she is no stranger to grocery store florals or a handful of foraged greenery.
In her latest book “Flowers By Design: Creating Arrangements For Your Space” out this November, Carozzi distills everything she’s learned from eight years in the industry with super easy-to-follow directions, practical tips, and tons of inspiration to bring flowers into our homes in fresh ways. “I want to encourage people to find inspiration outside of the digital sphere—look at fashion, look at cooking, look at interior design, and find your inspiration there,” says Carozzi.