Snap’s deal with Sony Music means it now partners with all three major music labels – Emma Roth

Photo by Snap

Snapchat is adding audio from Sony Music Entertainment to its Sounds library, according to a report by Variety. This means that Snap has now inked deals with all three major music labels: Sony Music Entertainment, Universal Music Group, and Warner Music Group. Aside from the Big Three, the platform also partners with Warner Chappell, BMG, Kobalt, and more.

The platform has seen 521 million videos created with Sounds since the feature’s launch

Snapchat will also start rolling out Sound Lenses, as noted in a press release on the Snap newsroom, featuring pre-selected songs and visual effects that make the subject look like they’re singing. It plans on adding Cameo Sound Lenses as well, which lets two users appear together in an animated…

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