Samsung’s CES 2022 showcase includes a metaverse experience we didn’t ask for – Umar Shakir

Get ice cream, talk to other booth goers, and barely interact with anything in Samsung’s “My House” CES experience. | Screenshot: Umar Shakir / The Verge

On the first day of CES 2022, Samsung opened up the virtual doors to its My House metaverse experience. The company built a customizable digital home accessible through the Zepeto app — a metaverse platform. With the number of COVID-19 infections reaching new highs, many companies pulled out or downsized their physical presence for CES this year — making virtual options like livestreaming a booth from a phone or, in this case, a metaverse booth, alternative ways to share products.

Image: Samsung
Don’t get too excited…

The problem is, no one asked Samsung for this metaverse experience. Especially not the target audience the company’s press release stated this is for — millennials and zoomers. Just take a look…

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