Last week, Accenture published a survey that expressed widespread annoyance with streaming TV.
Consumers are frustrated, the firm said, with having to manually browse through lots of different apps and menus to find what they want, and they pine for smarter recommendations that account for their viewing habits across all apps. Respondents also chafed at “inefficient” subscriptions full of content they’ll never watch.
None of this is surprising. For years, I’ve written about the overly siloed nature of streaming TV, and how we need better universal guides to make sense of all the options. But as we head into 2022, much of what users claim to want does, in fact, already exist. With just a bit of up-front effort, you can solve some of streaming-TV’s biggest frustrations today.