Which Is Better: Inflation or Shrinkflation? – Chris Kissell

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Raise your hand if you love inflation! Yeah, that’s what we thought. You probably don’t like shrinkflation, either. But chances are good that you prefer it to having to pay higher prices, according to a trio of marketing experts from Australian universities. It’s not the usual blah, blah, blah. Click here to sign up for our free newsletter. Shrinkflation generally involves a manufacturer reducing…

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