Peloton rival Tonal is adding a New York studio to win the fitness content race – Victoria Song

Tonal’s equipment sells for roughly $3,000 but also requires a $49 monthly membership. | Photo by Amelia Holowaty Krales / The Verge

While hardware is a big part of connected fitness, so are the classes. The highly produced sessions led by engaging instructors can make — or break — a product, especially if there isn’t enough of a library to justify a device’s subscription. On that front, Tonal announced today that it’s opening a New York studio to expand its live class offerings and adding five new coaches to its lineup.

Tonal is one of the major players in the connected fitness industry with a valuation of roughly $1.6 billion. Its $3,000 strength training system is backed by several professional athletes, including Maria Sharapova, Mike Tyson, and Drew Brees. But when The Verge initially reviewed the device in 2020, the classes were underwhelming. There was no live…

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