Instagram is chasing TikTok with a new full-screen experience test – Mitchell Clark

Instagram is testing out a new full-screen mode for its feed and an updated navigation bar in hopes of making content on the platform more discoverable and immersive. The test, which has been rolled out to “a limited number of people,” according to Meta spokesperson Seine Kim, is the latest effort from the company to compete with TikTok when it comes to social video.

If you’re a part of that group, you’ll be able to see videos almost entirely full screen as you scroll through your feed (the navigation bar will still appear underneath them). The description, as well as buttons that let you favorite or comment on the video, will appear along the bottom, and the Instagram logo and other top buttons will appear floating above the top.

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