Juul’s e-cigarettes can’t be sold in the US, FDA says – Nicole Wetsman

Illustration by Alex Castro / The Verge

Juul has to remove its e-cigarettes from the market in the United States, the Food and Drug Administration announced today. The agency rejected the company’s application to sell tobacco- and menthol-flavored e-cigarettes.

E-cigarette and vaping companies have to get clearance from the FDA in order for their products to be marketed and sold. The agency deferred enforcing the policy, in place since 2016, for years. But after increased public scrutiny, it started reviewing applications from companies in September 2020. It’s rejected over 1 million flavored e-cigarette products and authorized a handful of tobacco-flavored vapes — including from Juul competitors the R.J. Reynolds Vapor Company and NJoy.

Juul’s application was one of the most…

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